June 25, 2022

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Best Ways To Use SEO To Encourage Repeat Business

5 min read
Best Ways To Use SEO To Encourage Repeat Business

You may find it hard to believe, but SEO (search engine optimisation) is one of the best ways to grow your small business. It’s effective, reliable, affordable, and so much more. 

In this article, we’ll discuss how it can help your small business grow.

SEO gives you repeat business

SEO is one of the most affordable ways you can promote your product or service both locally and globally. It lets you communicate effectively with customers so you can sell your product with or without a physical store. It establishes you as an authority within your niche, which means customers will look to you for purchasing decisions. It also means that customers will keep coming back for repeat business. SEO will help you build long-term business relationships in an effective and cost-efficient way.

SEO generates leads

Lead generation is a strategy that enables you to generate and capture customer interest and to convince them to make use of your products or services. A properly optimised site will show up at the top of the results when someone searches for something related to your business.

The more often this happens, the more likely it is that potential customers will find and interact with your business. SEO will grow your client base, increase your sales and revenue, and keep your business growing and thriving. You’ll get qualified leads because your strategy will appeal to your target audience at the right time and in the right place online.

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let’s have an example, Assume you own a flower shop. Your target audience is engaged couples looking for a florist to make wedding bouquets. But, how will you reach that audience?

Simply launching a website won’t be enough. You’ll need an SEO strategy to help you target the most qualified audience, which includes engaged couples. SEO techniques like adding targeted keywords in your copy work really well for this sort of thing.

 As mentioned, SEO will increase your rank in search engine results pages, which means your brand will get more clicks, more targeted traffic, and eventually, more sales.

It gives you global reach

SEO will help expand your business. It is a cost-effective way for customers to find you from all across the world.  For example, you can create content that’s relevant for different regions and languages, then optimise that content for each region’s search engine results pages. The more you appeal to each specific region, the more useful your content will be to the users who find it, and it will convince Google to rank it higher. That way, you expand your reach outside your home country.

Using our previous example, let’s assume that, your flower business has expanded outside the USA, and now you have stores in France, Germany, and Spain. Your bouquets always sell out back at home, but now, not so much.

Your target market doesn’t know about you yet, so you need to do the work to ensure that you do. International SEO is a great way to start.

let’s look at a quick example that’ll work.

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The first thing you need to do is target location-specific keywords for those countries. So, instead of something like wedding bouquets, you’d have “bouquet de mariage” for France, “Ramo de novia” for Spain, and hochzeitsstrauß for Germany. Besides this, you’ll also need to get listings in local directories, features in local media, support from local influencers, and implement other proven search engine optimization tactics. Obviously, this is easier said than done, but it will work if you commit to the strategy.

SEO increases your conversions

it’s an indisputable fact. Pages and websites that have been properly optimised for search engines also provide the best user experiences. SEO helps you ensure users will easily navigate your website and find all the information they need. This means they’ll be more likely to become qualified leads and paying customers.

It builds brand awareness.

Search engines play a major role in brand building. Taking first place in the search results from major service providers like Bing, Google, and Yahoo is one of the easiest ways to build awareness, credibility, and trust for your brand.

Competitive advantage

Imagine you and your competitors are selling a similar product with negligible differences in quality. While you run a local search engine optimization campaign, they focus on traditional advertising methods. Who would win? You of course!

Over 90 percent of all searches on google are about local products or services. This level of demand dwarfs anything your competitors can achieve with traditional advertising. SEO will help you beat your competition and become an industry leader by putting you ahead of everyone else online.

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Low costs per acquisition

cost per acquisition is the amount spent to acquire a single paying customer during a marketing campaign. A high CPA can be problematic for small business owners because they have to spend more to get meaningful full results. Luckily, however, SEO has some of the lowest CPA rates of any digital marketing strategy. Since it’s mostly free (you may need to hire an agency or SEO specialist, but there’s no need to pay for it like ads) all you need you’ll need to do is find a reliable SEO partner, discuss your goals and let them do their job.

You can target every stage of your buying funnel.

When combined with content marketing, which includes various content types like blog posts, infographics, and so on, you can interact with your customers at every stage of the marketing funnel. You’ll have the perfect pitch for people at the top, middle, and bottom stages of your funnel.  And your audience are going to love you for it.

More than 60% of consumers prefer brands that create original content to those that don’t.

Final thoughts

Now you know how important SEO is for your small business. The next thing you should do is get started by any means. Obviously, you can’t do it alone. 

You’ll need a professional, and we’re here to help. Hurekatek boasts a talented team of SEO specialists who’ll take your business to the next level with proven SEO strategies.

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